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Besides its traditional strength of producing garment products, NBC also participates in some other areas by maximizing the abilities of the corporation and its member units. NBC’s operation includes three main areas/markets:
NBC’s products such as suits, shirts, trousers, etc., with brands like Novelty, Style of Living, etc. have been being trusted by domestic customers for a very long time. All of them are results of the crystallization of NBC’s advantages – the delicacy in selecting materials and models, the skillfulness in designing and tailoring – to best serve Vietnamese consumers.
NBC has a nationwide retail network and a devoted sales staff.
For 14 consecutive years, the consumers have showed their belief in NBC by voting the title “Vietnamese high quality product” for NBC’s products.
For years, NBC has reaffirmed its leadership position in the Domestic and International markets. NBC’s export sales in 2012 : USD $428 million, in 2013 : USD $480 million, in 2014 : USD $514 million, in 2015 : USD $651 million, in 2016: USD $729 million. NBC is expected to grow to more than USD $820 million in 2017. Currently NBC is manufacturing wearing apparel for many well known International brands and partners such as:
- U.S. Market: Alfani, BCBG, Calvin Klein, Chaps, Club Room, Danny & Nicole, Express, J.C. Penney, JF, Jones NY, Joseph Abboud, Kenneth Cole, Michael Kors, Perry Ellis, Pierre Cardin, Ralph Lauren, Robert Allan, Sean John, Stafford and Tommy Hilfiger.
- EU Market: Betty Barclay, Bonita, Burton, Canda, Debenhams, Decathlon, Dunnes, F&F, George, H&M, Jules, Mango, Marks & Spencer, Next, Orsay, Seidensticker, S.Oliver, Tom Tailor, We Fashion and Wool Mark.
- Japan Market: Full Mark, Itochu, Kansai Yamamoto, Mitsui and Regal.